Customer Loyalty Customer Loyalty Customer Loyalty Customer Loyalty

How MOD Pizza Puts Customization Into Everything They Do

We are in love with the mark MOD Pizza is making in the world. All you have to do is experience all of their customer touch points through the process of having your customized pizza built to see what’s we’re talking about. If you’re wondering how customer engagement looks when it’s firing on all cylinders, you need look no further than MOD.

By |September 29th, 2016|Categories: Customer Experience|Tags: , , |0 Comments

When The Value Exchange Of A Rewards Program Is Out Of Sync

We love Barnes & Noble’s member rewards program, with the exception that the customer has to pay for it. What consumers don’t understand is that members information is sold in the Big Data market for a lot of money. So if you’re looking to develop a rewards program, we have some ideas on how to do it right.

By |September 28th, 2016|Categories: Customer Loyalty|Tags: , , , , |0 Comments

What Makes Your Story Different?

Most companies have a ‘me too’ approach to marketing. What sells customers on you, and what they attach to, is your brands story. In today’s episode of The Morning Would we discuss the big chasm between intention and execution when it comes to telling the story of what makes you the company to choose.

By |September 27th, 2016|Categories: Branding|Tags: , , |0 Comments

One Book That Opens Doors

There is a way to gain instant credibility, position yourself as the expert in your niche, and open any door. It’s a book. But not just any book, it’s YOUR book. In today’s episode of The Morning Would we explore the big dividends of having your story published.

By |September 26th, 2016|Categories: Inspiration|Tags: , , , |0 Comments

Small Business Productivity & The Death of Emails

It’s nearly impossible to keep up with the number of emails that come through on a daily basis. Such a huge distraction that many organizations are getting rid of their email servers and integrating alternative methods for internal communication. In today’s episode of The Morning Would Show we explore the big dividends of using high productivity communication tools like Slack.

By |September 16th, 2016|Categories: Technology|Tags: , |0 Comments

Hiring Practices – Are We Getting Lazy?

For prospective employees, the person in charge of hiring is their first exposure to your organization’s culture. You want the right fit? Make a great first impression. In today’s episode of The Morning Would Show we explore the big dividends of treating your prospective employees with the same courtesy you would treat someone you meet socially. Acknowledge them. Thank them. After all, they are looking to hitch their wagon to your awesome business.

By |September 14th, 2016|Categories: Human Resource|Tags: , , |0 Comments

Small Business Branding Missteps

Money is won and lost in the branding game. So it’s perplexing when we find businesses who have no idea what a message map is, and how it can help them make more money. In today’s episode of The Morning Would Show, Marcus Lemonis from The Profit is scratching his head over one start up’s missing link.

By |September 13th, 2016|Categories: Branding|Tags: , , , , , |0 Comments

Fresh Perspectives Same Old Meetings

Meetings where everyone is nodding their heads in agreement are probably the most boring. If you want fresh ideas and new perspectives you have to have people with a wide range of skill, knowledge and experience. Hire to this. Collaborate from this.

By |September 12th, 2016|Categories: Growth|Tags: , |0 Comments

Are You Underpricing?

When is it time to increase your prices? It begins with knowing the value your solution brings to your ideal customer and when there is a big disparity between the value of your solution and the value of your customers time. We'll explain what this means in today's episode of The Morning Would Show.

By |September 2nd, 2016|Categories: Growth|Tags: , |0 Comments

How Apps Are Driving 50% Of Pizza Sales

Domino’s Pizza continues to push the envelope with integration of the latest technologies. It is reported that 50% of their sales come from apps. As they test out drone delivery systems it has us asking, “How will small businesses keep up?”

By |September 1st, 2016|Categories: Technology|Tags: , , , , |0 Comments

Gary Vee Hires EQ Over IQ And Why You Should Too

Best selling author and business thought leader Gary Vaynerchuk is so culture centric that he looks for a specific kind of hire. Let’s peek behind the curtain and see what he knows about culture.

By |August 31st, 2016|Categories: Human Resource|Tags: , , , , |0 Comments

What The Holacracy? Zappos’ Newfangled Work Org

Always pushing the envelope when it comes to the way they get work done, Zappos has jumped into the deep end of the pool with a total shake up of how things get done.

By |August 30th, 2016|Categories: Operations|Tags: , |0 Comments

Negotiating With Liars | The Morning Would Show

Don't waste your time trying to detect if someone is lying to you... instead design the conversation in a way that protects you as you go through the process of doing business. In today's episode of The Morning Would Show

By |August 29th, 2016|Categories: Ramblings|Tags: , , , , |0 Comments

Increase Your Selling Power By Answering Your Customer’s 4 Hidden Questions

If you know, understand and design an ad campaign around these 4 hidden needs your customer has, your likelihood of increasing the conversion is greater. According to Harvard Business Review, for optimal conversion, you must hit all four. What are they? Listen in to todays episode of The Morning Would Show.

By |August 26th, 2016|Categories: Marketing|Tags: |0 Comments

Clear Your Block | The Morning Would Show Episode 100

We all have the thing we least like about our work. Question is, is this ‘thing’ creating a block that is preventing you from creating new money? In today’s edition of The Morning Would Show we explore the big dividends of rewriting the story in your mind that is preventing you from your well deserved success.

By |August 25th, 2016|Categories: Growth|2 Comments

7 Things Your Home Office Shouldn’t Be Without

Does your home office have you feeling uninspired? Pam calls her office “The monster in the basement.” In contrast, Patty calls her office ‘her sanctuary’. In today’s episode Patty shares her list of products that help create a state of creativity and ideation

By |August 24th, 2016|Categories: Ramblings|Tags: , |0 Comments

Bundling Your Solution To Create Scale

If you're customizing solutions for your customers, you may be losing a lot of opportunities. The smarter way to scale and increase profitability is to improve the way you present your solutions to your prospects and customers.

By |August 23rd, 2016|Categories: Growth|Tags: |0 Comments

Stop Wasting Time Writing Proposals

We’re convinced that when someone asks you for a proposal, what they’re really saying is something completely different from what we think they are saying. And what they’re really saying does not bode well for you getting new business.

By |August 22nd, 2016|Categories: Starting a business|Tags: , , |0 Comments

How To Make An Impact In Minutes

We love the membership model that you see in gyms, clubs and fitness centers. They are tasked with winning you over in a very short amount of time and proving that they care about you.

By |August 19th, 2016|Categories: Customer Loyalty|Tags: , |0 Comments

The Wisdom In Replying To Reviews

There are many who caution against engaging with your customers comments online as it can result in a big nasty public scene that can equate to a slow motion train wreck. In today’s episode of The Morning Would we explore the big dividends of acknowledging customers opinions online.

By |August 18th, 2016|Categories: Customer Experience|Tags: , , |0 Comments

Improving Customer Support

One of the things we love about purchasing online with Amazon is that they make it easy to purchase and they tell us exactly what to expect and when to expect it. This is the level of customer experience that we’ve come to expect so...

By |August 17th, 2016|Categories: Ramblings|Tags: , |0 Comments

Is It The Wrong Time To Start A Business?

According to Donald Trump, now is the worst time to start a new business. Pamela & Patty weigh in on this hot topic and share their opinion on what you need to start and keep your business running hot.

By |August 16th, 2016|Categories: Starting a business|Tags: , |0 Comments

The One Question Every Customer Facing Employee Should Ask

As sure as death and taxes, if you have customers you’ll have a customer complaint. In today’s episode Pamela & Patty explore the big dividends of training your employees to understand exactly what a customer wants in order to leave the transaction happy.

By |August 15th, 2016|Categories: Customer Experience|Tags: |0 Comments

The Solution To Entrepreneurial Isolation

Napoleon Hill coined the concept of a Mastermind as a, “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.” When a collective group of people come together to share ideas and support each other’s businesses you begin to see your world through the eyes of others - a powerful way to get out of your vacuum. Patty and Pamela share how their mastermind has shaped their business over the last four years.

By |August 12th, 2016|Categories: Leadership, Uncategorized|2 Comments

The Sharks Weigh In On The Key To Sales

For Robert Herjevek and Damond John, they have mastered the art and science of sales by scraping and clawing their way out of a place they knew they didn’t want to live in. That fortitude and gritty determination is what they shared from the stage of Sage Summit where Pamela & Patty had the opportunity to hear first hand how they built multi million dollar companies.

By |August 11th, 2016|Categories: Sales|Tags: , |0 Comments

Robert Herjavek & Damond John: On People & Hiring

On today’s edition of The Morning Would Show we share insights from our recent attendance of Sage Summit in Chicago. Shark Tank stars Robert Herjavek & Damond John weigh in on their experience with how to hire and motivate the right people for your business.

By |August 10th, 2016|Categories: Human Resource|Tags: , , , , |0 Comments

The Best Kept Secret In Customer Metrics

After Pamela’s keynote address at the Iowa Downtown Summit, it was apparent that the need to review the key metrics to customers continues. In today’s episode of The Morning Would, we explore the big dividends of knowing the numbers behind your profitability.

By |August 9th, 2016|Categories: Marketing|Tags: , , , |4 Comments

7 Is The New 10

In today's episode of The Morning Would, we explore the big dividends of understanding how to discover what you love to do, and what you should hand off to someone else so that you can focus on your sweet spot.

By |August 8th, 2016|Categories: Productivity|0 Comments

Can Money Buy You Happiness?

The story of a modern day Robin Hood who helped the working class by stealing from himself -- and perhaps from shareholders of other companies whose bosses are now also putting employees ahead of profits. Listen in to the story of Gravity Payments and the bold CEO who set the minimum wage for his employees at a cool $70,000.

By |July 29th, 2016|Categories: Management|Tags: , , , , |0 Comments

No Fail Shoestring Budget Marketing

It’s absolutely possible to create new money out of no money. In today’s episode of The Morning Would Show we’ll explore the simple steps to smart marketing your small business with almost no money.

By |July 28th, 2016|Categories: Marketing|Tags: , , |0 Comments

How One Company Yielded an 800% Increase In Profits With A Coupon Campaign

Many companies have invested in leveraging omni channel marketing, but few truly understand the key metrics that indicate success of the campaign. In today’s episode of The Morning Would Show, we’ll explore the latest research out of Temple University and how they identified the source of 800% increase in profits.

By |July 27th, 2016|Categories: Marketing|Tags: , , , |0 Comments

The Only Question You Need To Ask To Vet Your Clients

When you are gifting prospects time to determine if you can provide a solution to their challenge, it’s critical that you optimize that time as some just want someone to vent to. In today’s episode of The Morning Would Show, we explore the big dividends of sorting your ‘suspects’ into ‘prospects’ and into client in as short amount of time as possible.

By |July 26th, 2016|Categories: Prospecting|Tags: , , |0 Comments

Want Referrals? Know The Answer To This Question

Want more word of mouth marketing? A successful incentive program has to answer this question if you want to optimize your campaign because consciously or not, your clients are asking themselves, is this worth my effort?

By |July 25th, 2016|Categories: Marketing|Tags: , , , |0 Comments

How To Get Your Minimum Wage Employees To Give A Damn

Want to turn your low wage employees into extraordinary brand ambassadors? In today's Morning Would Show we explore the big dividends behind our no-fail business proposition you'll make with your employees to get them to show up every day and represent your brand to your customers at the highest level.

By |July 22nd, 2016|Categories: Leadership|Tags: , , , |0 Comments

Is Being Indispensable Good Or Bad?

When it comes to you and your career, there are certain times when you absolutely want to be dispensable, and others when you absolutely don’t. It all comes down to your position. Listen in to today’s episode and we’ll share insights on how to know if you’re replaceable.

By |July 21st, 2016|Categories: Customer Loyalty|Tags: |0 Comments

7 Podcasts That Have Shaped Our Business

Not addicted to podcasts yet? It’s the smartest use of time when you are doing the stuff you need to do (like clean the house, walk the dog or drive in our car). We always get asked what our favorite podcasts are so here is our list of the top 7 that shape our business, life, health and wealth.

By |July 20th, 2016|Categories: Growth|Tags: , , |0 Comments

Should Customer Service Happen On Social Media?

In today's episode of The Morning Would Show we explore a whether customer service should be on social media. Pamela responds to a post in a customer experience professionals forum on whether businesses should address customer service in social media.

How Small Business Is Getting In On The Pokemon Go Game

Pokemon Go is the fastest growing app and small businesses are getting into the game and driving traffic to their business and tying it to referral programs. In todays episode we'll explore the dividends of a $100 investment in Pokemon Go.

By |July 18th, 2016|Categories: Marketing|Tags: , , , , , , |0 Comments

Pricing Schemas That Cause Customer & Employee Fatigue

Ever stayed in a resort, and upon check out saw resort charges on the bill? What about some airline carriers moving to ala carte pricing? The fastest way to break a customer’s trust is to play with your pricing amidst the transaction. Your customer thinks they’re paying for one thing and they get billed for another. Join us on todays episode of The Morning Would Show where we talk about the key to keeping your customers happy is to properly manage their expectations.

Lost In The Woods: An Outdated RV Park

There are so many places camping can go wrong. In today’s edition of The Morning Would Show we explore the big dividends of what happens when an RV park (okay, that’s not even close to camping) misses the opportunities that technology offers to provide their customers with the amenities they’re seeking the most. What can we learn about missed opportunities and lost revenue.

By |July 14th, 2016|Categories: Technology|Tags: , , , , , , |0 Comments

How Do You Rank?

In today's episode of The Morning Would, we explore the big dividends of knowing what you’re good at, and where there may be gaps in your skill, knowledge and experience. More importantly, what do you love to do, and what do you belabor over? And how to surround yourself with the right people who have complimentary skills to yours. The answer to all of these questions are found in quick and effective self assessments. We’ll share our favorite assessments and how we use them in building our team.

How To Tell If You’re Wasting Time

If your work day suddenly shrunk to 3 hours, how would you spend it? Would you focus on revenue generating activities? How would you delegate everything else that fell to the bottom of the priority list. This simple thought process will help you understand where you should allocate your time, and where you should get help.

By |July 12th, 2016|Categories: Productivity|Tags: , , , |0 Comments

3 Lessons On How To Time The Market

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand—but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. On today’s episode of The Morning Would Show, guest Mike Michalowitz shares insights from his latest book, Surge.

By |July 11th, 2016|Categories: Inspiration|0 Comments

Deez Nuts

Many businesses underestimate the value of the brand they’re building. Heck, most don’t even have a brand! So when Justin’s, the Boulder based nut butter company, received an irresistible offer from an Hormel that rang in at $286 million, we wondered, what do both sides gain from this seemingly unlikely match.

When Assuming Is Exceptional

When it comes to the customer experience, you absolutely have to know how to ask the right questions, but few businesses leverage the assumptive sell in its purest form. In today’s episode we explore the big dividends of knowing your customer journey and then making suggestions based on what you can assume will be their next decision.

By |July 7th, 2016|Categories: Customer Experience|Tags: , , , |0 Comments

Starbucks Is Slipping In The Service Rankings

In today’s edition of The Morning Would Show, we explore businesses that consistently offer great service, and others who have taken their eye off the prize. How well is Starbucks doing? Watch today’s episode and learn more.

By |July 6th, 2016|Categories: Customer Experience|Tags: , |0 Comments

Are You Wasting Your Customers Time?

Ever sat in a doctors office and wondered, is their time more important than yours? In business we often times forget that anytime a customer has to wait, they are wondering if you’re not valuing them as much as you should. In today’s episode we explore how you can manage your customers expectations by honoring their time and communicating to them at the highest level.

By |July 5th, 2016|Categories: Customer Experience|Tags: , , , , , |0 Comments

If Airbnb Can Provide Exceptional Service, So Can You

If you’re looking for a great example of how a business manages customer satisfaction under the most challenging of service delivery circumstances, you need look no further than Airbnb. What they’ll do to retain you as a customer is nothing short of mastery. In today’s edition of The Morning Would Show we’ll explore the big dividends of making your customers exceedingly happy.

By |July 1st, 2016|Categories: Customer Experience|Tags: , |0 Comments

Threats To The Sharing Economy

We were all taught to share when we were legislation is weighing in and dictating what we can and cannot ‘share’. What some industries perceive as a threat to their wallet share is making it’s way onto the floors of lawmakers. In today’s episode of The Morning Would we explore the big dividends of allowing new models into old economies.

By |June 29th, 2016|Categories: Ramblings|Tags: , , , , , |0 Comments

How One Employee Nailed The ‘Ask’ – And Yours Can Too

Two companies, one ask. A head to head match up of how two companies trained their employees to ask the customer for a review shows one company completely dominated on the training and execution. This is a powerful example of an opportunity seized, and what it means to your profit line.

By |June 27th, 2016|Categories: Customer Experience|Tags: , , , |0 Comments

Can That Great Employee Be A Good Manager?

Employees make the mistake of tethering tenure with a company and automatic promotion. Just because you may have been there the longest doesn’t mean you’re the best candidate for the management position. In today’s episode we explore the big dividends of grooming your employees with the key skills for leadership.

By |June 17th, 2016|Categories: Employees|Tags: , |0 Comments

Shopping With Big Brother: RFID At The Mall

Technology that originated in the logistics industry is now a way for merchandisers to position their products in front of you -- again and again. RFID (Radio Frequency Identification) is mobile marketing on steroids. Is it creepy or is it a convenience… or is it both? In today’s episode we explore mobile marketing and RFID.

By |June 15th, 2016|Categories: Technology|3 Comments

The Wisdom Of Lobbing Grenades In Social Media

If you’re going to stand in the middle of the road, be prepared to get run over. What’s true in politics is true in marketing. Pick a side, plant your flag and damn the torpedos. Despite all the metaphors, in business, like war, in today’s episode we explore the dividends of knowing what you stand for.

By |June 13th, 2016|Categories: Social Media|0 Comments

Walmart & McDonalds Rethink Service

Taking a cue from Chick Fil A, Walmart & McDonalds are revamping the way their employees connect and engage with their customers. What we can all learn from the highest ranking quick service restaurant in service on todays episode of The Morning Would Show.

By |June 8th, 2016|Categories: Management, Operations|0 Comments

Having Guts: How Muhammad Ali Influenced Other Leaders By Standing Up For His Beliefs

Muhammad Ali was more than a boxing legend, he was a major league influencer in the area of leadership. Martin Luther King Jr. was so inspired by his ability to stand up for what he believed in that he inspired King to reach new heights with the delivery of his message of human rights.

By |June 6th, 2016|Categories: Leadership|Tags: , , |0 Comments

How To Address Workplace Dysfunction

Michael Jackson was right, one bad apple spoils the whole bunch. When that bad apple is your manager, your entire organization is at risk of falling apart unless you take swift action. Through a clear vision and strong leadership, you can create an environment of collaboration that makes your entire team feel like they’re part of something really special. Here’s how you turn it around.

By |May 10th, 2016|Categories: Management|Tags: , , |0 Comments

Business Breakthrough Case Study: Episode 2 – The Customer Journey Map

In this episode we breakdown the customer journey from the irresistible introductory offer to the point of decision to become a member for our fitness studio client. What is the customer thinking, feeling and doing through the 10 day intro offer and how do we build massive value that seamlessly leads them to enrolling in a membership and becoming raving fans.

By |May 9th, 2016|Categories: Case Study|0 Comments

Moms – 5 Things They Taught Us About Success

According to Inc Magazine, there are 5 things we've modeled from our mother as it relates to our success orientation. In today’s edition we explore the big dividend of what mom taught us.

By |May 6th, 2016|Categories: Inspiration|0 Comments

Has Jessica Alba’s ‘The Honest Company’ Broken Their Brand Promise?

We love a good, straightforward and understandable brand promise, so when Jessica Alba's company, The Honest Company, was slapped with a lawsuit saying their baby food products contained ingredients that weren’t up to snuff, it caused us to ask, 'Did they break their brand promise?’

By |May 5th, 2016|Categories: Branding|Tags: , , |0 Comments

How To Lead Through The Art Of Storytelling

In today's episode of The Morning Would Show, we explore the big dividends of storytelling as we lead others. Our guest William Black shares the secrets to being a great storyteller so that you get people tuning in, instead of tuning out.

By |May 4th, 2016|Categories: Leadership|Tags: , , , |0 Comments

How To Shape Your Business Story

In today’s episode of The Morning Would Show, Pamela shares her interview with Best Selling Author, Jeremey Donovan on how to tell your business story in a compelling way. They use Jeremy’s book, “How To Deliver A TED Talk” as the framework for telling a compelling story in your marketing.

By |May 3rd, 2016|Categories: Branding|Tags: , , |0 Comments

6 Week Business Breakthrough Case Study – Episode 1

A top-tier locally owned fitness studio is wondering how to increase the retention of their customers. In today’s episode we explore the present state of the business: Where customers are coming from, how much are they paying to become a member and how long they are staying. We reveal the gaps in the customer journey, the pricing model and their ROMI (Return On Marketing Investment).

By |May 2nd, 2016|Categories: Case Study|0 Comments

What Is Your Purpose?

Being in business on purpose, with purpose is an expression we've heard for many years, but an interview with Louis Efron sparked a conversation that left us asking, "How do you know when you're doing purposeful work?" And, "How do we hire people who will, by natural extension of their purpose, do good work for you?"

By |April 27th, 2016|Categories: Growth|0 Comments

Rule #1 To Content Marketing

There is a lot of clutter in the interwebs on every subject. Positioning yourself as the expert, the go-to, the guru, is as simple as starting with the concept of ‘adding value’. In today’s episode of The Morning Would Show we explore the big dividends of identifying what your ideal customer deems valuable.

By |April 26th, 2016|Categories: Internet Marketing|Tags: |0 Comments

3 Tips For Seeking Business Advice

It's nearly impossible to read the label from inside the jar... which is why we often times seek advice from people outside our business. On todays episode of The Morning Would Show, we explore 3 tips for seeking advice from the right people.

By |April 25th, 2016|Categories: Coaching|0 Comments

Built To Adapt: How Domino’s Leverages Technology For The Future

When we first heard Domino’s CEO state back in 2014 that they were a technology company that happened to make pizzas, we cringed. Our initial reaction was that we don’t want tech to have anything to do with our pizza. What we now know is that Domino’s is putting into play best practices for how to create systems, efficiencies and better connectedness with their customers - and the results are astounding.

By |April 22nd, 2016|Categories: Marketing|Tags: , , |0 Comments

Creating An Irresistible Offer

An irresistible offer is one that no your perfect customer can’t refuse. They don’t even have to think about it it’s so perfect for what they need. The value of getting someone in the door to test your products and services has long reaching arms towards gaining their trust, demonstrating your expertise and leading them to where they want more. We’ll show you how in today’s edition of The Morning Would Show.

By |April 21st, 2016|Categories: Marketing|0 Comments

5 Ways To Deliver Your Brand Promise

Having a brand promise is one thing, delivering on it is another. In today’s episode of The Morning Would Show we explore how your employees become deliverers of the brand promise, and the little things they can do to create connections with your customers.

By |April 20th, 2016|Categories: Branding|0 Comments

Twitter and Customer Support: The Power Behind Social Listening

Support tickets & phone trees? No thank you! We prefer to get more immediate and efficient responses using Twitter and Facebook. Those companies that realize the world is watching tend to be more expedient with their responses, and more & more consumers are using this vehicle to get their attention.

By |April 19th, 2016|Categories: Social Media|0 Comments

The Epic Checkout Shute At Safeway

In an attempt to get absolutely everything you need to satisfy your impulse at their POS, Safeway has chosen 6' high merchandising walls over customer experience. What happens when cashiers can't see customers? Long lines and oblivious service.

By |April 18th, 2016|Categories: Customer Experience|0 Comments

How Well Did Forbes Do On Their 2011 Predictions?

In today’s episode of The Morning Would Show, we take a look back at a 2011 article in Forbes on the 5 companies they predicted would fail by 2015. Some survived, some tanked, some are still hanging on by the skin of their teeth. Let's learn from where these companies went off the rail, and more importantly how did some pull out of their death roll to regain market share.

By |April 15th, 2016|Categories: Growth|0 Comments

The Simple Science Of Facebook Engagement

It's rare to find a business that has their radar turned up all the way in the department of social listening. Even more rare is the business that knows how to leverage a good relationship online. Facebook is a goldmine of prospects if you just consistently get in there and ENGAGE with those that are liking, commenting and sharing your content. We'll show you how in today’s episode of The Morning Would Show.

By |April 14th, 2016|Categories: Social Media|Tags: , , , |0 Comments

The Long and Winding Road Your Customer Is On

There are so many ways that our customers find us today, and how they move around in our business is getting increasingly more complicated. From email, to social, to word of mouth, to glossy mailers and Internet marketing… it’s no wonder so many businesses are frozen with fear as to decisions in what to invest in.

By |April 13th, 2016|Categories: Customer Experience|0 Comments

Different Is Better In Small Business Marketing

Small business marketing comes down to being different than your competition, not better. In today's edition of The Morning Would Show we explore Mike Michalowicz' theory and how small businesses are doing an exceptional job at it.

By |April 12th, 2016|Categories: Growth|0 Comments

The End Of Free Enterprise?

According to Gallup, free enterprise is at risk as we continue a trend of more businesses closing then being started. We share our beliefs as to what it takes to flip this metric and what is required skill and knowledge in today's economy.

By |April 11th, 2016|Categories: Growth|Tags: , , |0 Comments

Our Best Networking Tips

For some, they would prefer waterboarding, but for others it is way to get connected with others who can help connect them to leads, prospects and new business. In today’s episode we’ll share our no fail tips to work the room and offer value.

By |April 8th, 2016|Categories: Leadership|Tags: , |0 Comments

Is Automation A Dirty Word?

What does the word automation mean to you? Efficiencies? Increased productivity? Less labor? Less human touch? In today’s episode we explore how this word lands for some people and that perhaps there is an opportunity to coin a new phrase.

By |April 7th, 2016|Categories: Internet Marketing|Tags: , |0 Comments

Employees Are The Key To Innovation

Want to explore making some innovative changes in your business? You may need to only go as far as your front line employees for the answers. One simple question will queue up the insights you need to see your business from a new angle.

By |April 6th, 2016|Categories: Employees|Tags: , |0 Comments

To Groupon, Or Not To Groupon

There are unintended consequences for promoting your products or services using Groupon.  In today’s episode we explore the goals of these types of marketing  tactics and what you may attract to your business that you never considered.

By |April 5th, 2016|Categories: Promotion|Tags: , , |0 Comments

Panera Bread’s Big Miss

Your frontline employees are a critical lynch pin to your customers happiness and loyalty, yet few understand how to do this. In today’s episode we explore the big dividends of customer recovery and winning back lost customers.

By |April 4th, 2016|Categories: Customer Experience|Tags: , |0 Comments

Just How Relevant Are You?

Google is out there trying to understand the answer to a simple question: How relevant are you to a search query. In today's episode we explore the big dividends of creating content that [...]

By |April 1st, 2016|Categories: Customer Experience|Tags: , |0 Comments

The Down Low On Hashtags

Hashtags are an underutilized social media tool that can help businesses find prospects who have a shared interest. They do this in 2 powerful ways. In today’s edition we explore the big dividends of using hashtags to grow your audience.

By |March 31st, 2016|Categories: Social Media|Tags: |0 Comments

Referral Programs

People are going to talk about businesses they love, so if your happy customers are talking, why not propel more talk with a robust referral program? It’s a win-win. In today’s episode of The Morning Would Show we explore the big dividends of referral programs that keep your existing customers coming back often and spreading the good word.

By |March 30th, 2016|Categories: Promotion|Tags: , |0 Comments

Customer Loyalty Lessons For Small Business

Your frontline employees are a critical lynch pin to your customers happiness and loyalty, yet few understand how to do this. In today’s episode we explore the big dividends of customer recovery and winning back lost customers.

By |March 29th, 2016|Categories: Customer Experience|Tags: , |0 Comments

Business is Personal

It was a simple act of selfless compassion, delivered in a place of everyday commerce, captured by a cell phone camera. When you’re doing work that is in alignment with your values, your personal and professional life becomes seamless. That’s when you achieve self actualization.

By |March 28th, 2016|Categories: Employees, Management|Tags: , , |0 Comments

Human? Or Humanoid

We have an odd fascination with humanoid robots and wonder, how long until they replace customer facing employees? Can they create engagement? Do they have the right stuff to inspire loyalty?

By |March 23rd, 2016|Categories: Customer Experience, Employees|Tags: , |0 Comments

5 Books That Shape Our Work

Picking a favorite book is like picking a favorite child. Okay, admit it... you have a favorite child. Pamela shares 5 of her favorite go-to books that have helped her think on her feet. Happy reading!

By |March 22nd, 2016|Categories: Tools|Tags: |0 Comments

The Warm Hug of Southern Hospitality

Our recent trip to NC left our jaws dropped with the notion, "Wow, gentility does still exist!"  They are as warm as Molten Lava Chocolate Cake and as smooth as the finest bourbon. We'll show you how to layer all that with a little online marketing strategy that will have your competitors asking, "What the...?"

By |March 21st, 2016|Categories: Internet Marketing|Tags: , |0 Comments

A Tale Of 2 Hotels and Blood On a Pillow

Have you ever left a hotel property so fast you didn’t even want to talk to the front desk? In today’s edition of The Morning Would we explore the big dividends of taking extraordinary details of the little things that make customers love you, or hate you.

By |March 18th, 2016|Categories: Uncategorized|0 Comments

Tech is Killing The Independent Pizza Shop

Independent pizza restaurants are dying off at a rate of 2,549 locations per year as technology advances and they stand still. In today’s episode of The Morning Would Show we explore the big dividends of how to better connect with your customers by leveraging tools that bring you closer to your customers.

By |March 17th, 2016|Categories: Tools|0 Comments

NCAA’s and Lost Productivity

It is estimated there is $1.2 BILLION in lost productivity during March Madness. Hey, filling out brackets takes time to research! But the IT department goes nuts watching bandwidth drop as employees are streaming games live.

By |March 16th, 2016|Categories: Management|0 Comments

Everydad is a Good Day To Survey

What big companies wish they knew, and invest a lot of money to understand, is what’s going on in the mind of their customers. In today’s episode of The Morning Would Show we’ll share with the why, what and how’s to surveying your customers in the transaction.

By |March 15th, 2016|Categories: Operations|0 Comments

Automating Your Copywriting? Party Foul

We are big, BIG fans of automation, but some things in your business deserve your undivided attention. In today's episode we explore the big dividends of mastering the art of copywriting.

By |March 14th, 2016|Categories: Internet Marketing|0 Comments

What Small Businesses Can Learn From a Band

Ok Go is an alternative rock band out of LA who is genius at creating music videos unlike anything you've ever seen. But businesses should take a note from their playbook on Fan Centricity.

By |March 11th, 2016|Categories: Customer Experience|0 Comments

When Integrity Goes By The Wayside

With technology, it's never been easier to blur the lines of integrity as you attempt to amplify your message. In today's episode we explore the big dividends of defining your personal integrity and how to avoid being douchey.

By |March 10th, 2016|Categories: Internet Marketing|0 Comments

ESOP: More Fact Than Fable

Employee Stock Option Plans (ESOP) is a pretty cool offer for the right employee. And their contribution ratchets up when they have a shared interest in the success of the business. In today's edition of The Morning Would Show we explore the big dividends of employees with ownership thinking.

By |March 9th, 2016|Categories: Employees|0 Comments

“I Can’t Believe I Just Told You That; You’re a Complete Stranger!”

A lesson in effective listening from a work mentor shifted into high gear when Pamela took her teachings to a BBQ where the guests told her things they had never told anyone before. Learn how to develop deeper loyalty with your customers and fast connections with your prospects.

By |March 8th, 2016|Categories: Customer Experience|0 Comments

AA Could Be Our New Church

Pamela went to her first AA meeting in support of a friends 3 year birthday. She was profoundly moved by the stories of those committed to personal change. In today's episode of The Morning Would Show we explore the big dividends of investing in change for your business.

By |March 7th, 2016|Categories: Growth|0 Comments

Small Business Branding Lessons

There are 4 cornerstones to your business foundation. The story of your brand is one of them and where most companies really miss the mark. We'll shine a light on the dark spaces so that you can get your story straight.

By |March 4th, 2016|Categories: Branding|0 Comments

The 411 On Customer Recovery

As sure as there are death and taxes, if you have customers you'll have a customer complaint. In today's episode we explore the big dividends of customer recovery. What it is and how to do it. EVERY employee should be armed with this skill.

By |March 3rd, 2016|Categories: Management|0 Comments

If Tequila Is Wrong, I Don’t Want To Be Right

Pamela's back from her friends wedding in Mexico and shares a story about some wedding crashers who, in the end, added massive value to the party. In today's episode we explore the big dividends of adding value in everything you do for your customers.

By |March 1st, 2016|Categories: Internet Marketing|Tags: , |0 Comments

Vidoes Gone Wild!

No doubt, videos are a brilliant way to tell your brands story. They have awesome SEO value and they are easy to create. Learn what happened when The Container Store hosted a video contest and the pitfalls of over orchestrating the outcome. Also, how you can easily put this marketing move into your plan and increase your customer engagement.

By |March 1st, 2016|Categories: Internet Marketing|0 Comments

Don’t Mess With Marcus!

Host of hit show The Profit, Marcus Lemonis is a whip smart investor that knows people, process & products. What happens when a prospect operates way outside of his core values... this is juicy! Lessons in the shift of power using social media.

By |February 29th, 2016|Categories: Social Media|0 Comments

Oh Grow Up! The Multi-Generational Family Run Business

If your business includes any of your family members, then you are acutely aware of the mulitlayered challenges. Letting go of your Mommy & Daddy issues and recognizing the value each generation brings is when you transcend family. How to tap in, listen to and grow into a family run business.

By |February 26th, 2016|Categories: Leadership|0 Comments

Our No-Fail Tools For Organization

So much time is wasted with ineffeciency. And if time is money, so much money is wasted in the process of being disorganized. We'll share with you the tools we use to keep the team on task.

By |February 25th, 2016|Categories: Operations|0 Comments

Have You Mastered The Art Of Winging It?

Most businesses have mastered the art of winging it. But imagine what your business could accomplish if you were actually intentional. We'll show you how to make the shift.

By |February 24th, 2016|Categories: Growth|0 Comments

The Only Metric That Matters — Going Open Kimono With John Lee Dumas

John Lee Dumas has built a business empire as one of the most successful, and profitable, business podcasters out there. With over 1 million unique downloads a month, he shares what's really going on behind the scenes of his business.

By |February 23rd, 2016|Categories: Internet Marketing|0 Comments

Is It Time To Change The Engine Oil Of Your Business?

You change the oil in your cars engine to improve its performance, so if branding is the oil to your business’ engine, is yours fresh, clean and clear of the little things that create drag? We'll help you figure out if it's time for a tune up.

By |February 22nd, 2016|Categories: Management|0 Comments

The Mortar To The Bricks (We’re Talking About Employees)

Can a bunch of bricks together create a stable wall? Nope. You need mortar to hold them together. (Construction 101). Your employees are the mortar of your business that hold all the pieces together. Today's episode explores the big dividends of tapping into the wellspring of insights your employees have.

By |February 21st, 2016|Categories: Employees|Tags: |0 Comments

The Art Of Packaging and Creating Wow

The Japanese have mastered the art of gift giving with their understanding of packaging. It's as much about the gesture as the thing on the inside. Businesses like Red Box and Tiffany's rely on this to tell their branding story. So what's your story? Want to stand out in a sea of sameness? Take a look at your packaging with a critical eye and ask, does it pass the 'wow' test.

By |February 19th, 2016|Categories: Customer Experience|0 Comments

The Muddy Waters Of Ratings and Reviews

Everyone has an opinion. And everyone has an opinion about ratings & review websites. Are the reviews legit, who's writing them, who's reading them and why? We'll explain the gold in the bad review.

By |February 18th, 2016|Categories: Customer Experience|0 Comments

Snubbin’ Customers (Not Cool)

Could you imagine a friend coming to your door and not greeting them, not welcoming them in, not acknowledging you? You probably wouldn't be friends with them for long. In this episode of The Morning Would Show we explore the bad mojo of what happens when you do this to your customers.

By |February 17th, 2016|Categories: Customer Experience|0 Comments

Facebook Marketing for Small Businesses

Never have so many paid so much in order to receive so little. Few truly understand how to leverage the most valuable customer acquisition tool ever developed by man. Facebook Sponsored ads? Boosting posts? Conversion Pixels? Better have a plan.

By |February 16th, 2016|Categories: Internet Marketing|Tags: , , , |0 Comments

Are Minimum Wage Workers Dangerous To The Economy?

Most customer facing employees are the lowest paid in your organization. When you invest in their training and development they reward your business by being exceptional brand ambassadors. We'll show you the gold in investing your time and resources to making sure they are well trained in soft skills.

By |February 15th, 2016|Categories: Employees, Management|0 Comments

That’s Alotta Meatballz!

An entrepreneurs dream is to have an idea so good that investors clamor all over you like a homeless guy on a slice of bologna. Learn the hard lessons of fast growth from The Meatball Shop in NYC, the critical mistakes as they grew from one shop to 6 in under four years, and what they would do differently.

By |February 11th, 2016|Categories: Management|0 Comments