We are in love with the mark MOD Pizza is making in the world. All you have to do is experience all of their customer touch points through the process of having your customized pizza built to see what’s we’re talking about. If you’re wondering how customer engagement looks when it’s firing on all cylinders, you need look no further than MOD.
We love Barnes & Noble’s member rewards program, with the exception that the customer has to pay for it. What consumers don’t understand is that members information is sold in the Big Data market for a lot of money. So if you’re looking to develop a rewards program, we have some ideas on how to do it right.
Most companies have a ‘me too’ approach to marketing. What sells customers on you, and what they attach to, is your brands story. In today’s episode of The Morning Would we discuss the big chasm between intention and execution when it comes to telling the story of what makes you the company to choose.
It’s nearly impossible to keep up with the number of emails that come through on a daily basis. Such a huge distraction that many organizations are getting rid of their email servers and integrating alternative methods for internal communication. In today’s episode of The Morning Would Show we explore the big dividends of using high productivity communication tools like Slack.
For prospective employees, the person in charge of hiring is their first exposure to your organization’s culture. You want the right fit? Make a great first impression. In today’s episode of The Morning Would Show we explore the big dividends of treating your prospective employees with the same courtesy you would treat someone you meet socially. Acknowledge them. Thank them. After all, they are looking to hitch their wagon to your awesome business.
Money is won and lost in the branding game. So it’s perplexing when we find businesses who have no idea what a message map is, and how it can help them make more money. In today’s episode of The Morning Would Show, Marcus Lemonis from The Profit is scratching his head over one start up’s missing link.
Meetings where everyone is nodding their heads in agreement are probably the most boring. If you want fresh ideas and new perspectives you have to have people with a wide range of skill, knowledge and experience. Hire to this. Collaborate from this.
When is it time to increase your prices? It begins with knowing the value your solution brings to your ideal customer and when there is a big disparity between the value of your solution and the value of your customers time. We'll explain what this means in today's episode of The Morning Would Show.
Domino’s Pizza continues to push the envelope with integration of the latest technologies. It is reported that 50% of their sales come from apps. As they test out drone delivery systems it has us asking, “How will small businesses keep up?”
Best selling author and business thought leader Gary Vaynerchuk is so culture centric that he looks for a specific kind of hire. Let’s peek behind the curtain and see what he knows about culture.
Always pushing the envelope when it comes to the way they get work done, Zappos has jumped into the deep end of the pool with a total shake up of how things get done.
Don't waste your time trying to detect if someone is lying to you... instead design the conversation in a way that protects you as you go through the process of doing business. In today's episode of The Morning Would Show
If you know, understand and design an ad campaign around these 4 hidden needs your customer has, your likelihood of increasing the conversion is greater. According to Harvard Business Review, for optimal conversion, you must hit all four. What are they? Listen in to todays episode of The Morning Would Show.
We all have the thing we least like about our work. Question is, is this ‘thing’ creating a block that is preventing you from creating new money? In today’s edition of The Morning Would Show we explore the big dividends of rewriting the story in your mind that is preventing you from your well deserved success.
Does your home office have you feeling uninspired? Pam calls her office “The monster in the basement.” In contrast, Patty calls her office ‘her sanctuary’. In today’s episode Patty shares her list of products that help create a state of creativity and ideation
If you're customizing solutions for your customers, you may be losing a lot of opportunities. The smarter way to scale and increase profitability is to improve the way you present your solutions to your prospects and customers.
We’re convinced that when someone asks you for a proposal, what they’re really saying is something completely different from what we think they are saying. And what they’re really saying does not bode well for you getting new business.
We love the membership model that you see in gyms, clubs and fitness centers. They are tasked with winning you over in a very short amount of time and proving that they care about you.
One of the things we love about purchasing online with Amazon is that they make it easy to purchase and they tell us exactly what to expect and when to expect it. This is the level of customer experience that we’ve come to expect so...
According to Donald Trump, now is the worst time to start a new business. Pamela & Patty weigh in on this hot topic and share their opinion on what you need to start and keep your business running hot.
As sure as death and taxes, if you have customers you’ll have a customer complaint. In today’s episode Pamela & Patty explore the big dividends of training your employees to understand exactly what a customer wants in order to leave the transaction happy.
Napoleon Hill coined the concept of a Mastermind as a, “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.” When a collective group of people come together to share ideas and support each other’s businesses you begin to see your world through the eyes of others - a powerful way to get out of your vacuum. Patty and Pamela share how their mastermind has shaped their business over the last four years.
For Robert Herjevek and Damond John, they have mastered the art and science of sales by scraping and clawing their way out of a place they knew they didn’t want to live in. That fortitude and gritty determination is what they shared from the stage of Sage Summit where Pamela & Patty had the opportunity to hear first hand how they built multi million dollar companies.
On today’s edition of The Morning Would Show we share insights from our recent attendance of Sage Summit in Chicago. Shark Tank stars Robert Herjavek & Damond John weigh in on their experience with how to hire and motivate the right people for your business.
After Pamela’s keynote address at the Iowa Downtown Summit, it was apparent that the need to review the key metrics to customers continues. In today’s episode of The Morning Would, we explore the big dividends of knowing the numbers behind your profitability.
In today's episode of The Morning Would, we explore the big dividends of understanding how to discover what you love to do, and what you should hand off to someone else so that you can focus on your sweet spot.
The story of a modern day Robin Hood who helped the working class by stealing from himself -- and perhaps from shareholders of other companies whose bosses are now also putting employees ahead of profits. Listen in to the story of Gravity Payments and the bold CEO who set the minimum wage for his employees at a cool $70,000.
It’s absolutely possible to create new money out of no money. In today’s episode of The Morning Would Show we’ll explore the simple steps to smart marketing your small business with almost no money.
Many companies have invested in leveraging omni channel marketing, but few truly understand the key metrics that indicate success of the campaign. In today’s episode of The Morning Would Show, we’ll explore the latest research out of Temple University and how they identified the source of 800% increase in profits.
When you are gifting prospects time to determine if you can provide a solution to their challenge, it’s critical that you optimize that time as some just want someone to vent to. In today’s episode of The Morning Would Show, we explore the big dividends of sorting your ‘suspects’ into ‘prospects’ and into client in as short amount of time as possible.
Want more word of mouth marketing? A successful incentive program has to answer this question if you want to optimize your campaign because consciously or not, your clients are asking themselves, is this worth my effort?
Want to turn your low wage employees into extraordinary brand ambassadors? In today's Morning Would Show we explore the big dividends behind our no-fail business proposition you'll make with your employees to get them to show up every day and represent your brand to your customers at the highest level.
When it comes to you and your career, there are certain times when you absolutely want to be dispensable, and others when you absolutely don’t. It all comes down to your position. Listen in to today’s episode and we’ll share insights on how to know if you’re replaceable.
Not addicted to podcasts yet? It’s the smartest use of time when you are doing the stuff you need to do (like clean the house, walk the dog or drive in our car). We always get asked what our favorite podcasts are so here is our list of the top 7 that shape our business, life, health and wealth.
Pokemon Go is the fastest growing app and small businesses are getting into the game and driving traffic to their business and tying it to referral programs. In todays episode we'll explore the dividends of a $100 investment in Pokemon Go.
Ever stayed in a resort, and upon check out saw resort charges on the bill? What about some airline carriers moving to ala carte pricing? The fastest way to break a customer’s trust is to play with your pricing amidst the transaction. Your customer thinks they’re paying for one thing and they get billed for another. Join us on todays episode of The Morning Would Show where we talk about the key to keeping your customers happy is to properly manage their expectations.
There are so many places camping can go wrong. In today’s edition of The Morning Would Show we explore the big dividends of what happens when an RV park (okay, that’s not even close to camping) misses the opportunities that technology offers to provide their customers with the amenities they’re seeking the most. What can we learn about missed opportunities and lost revenue.
In today's episode of The Morning Would, we explore the big dividends of knowing what you’re good at, and where there may be gaps in your skill, knowledge and experience. More importantly, what do you love to do, and what do you belabor over? And how to surround yourself with the right people who have complimentary skills to yours. The answer to all of these questions are found in quick and effective self assessments. We’ll share our favorite assessments and how we use them in building our team.
If your work day suddenly shrunk to 3 hours, how would you spend it? Would you focus on revenue generating activities? How would you delegate everything else that fell to the bottom of the priority list. This simple thought process will help you understand where you should allocate your time, and where you should get help.
To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand—but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. On today’s episode of The Morning Would Show, guest Mike Michalowitz shares insights from his latest book, Surge.
Many businesses underestimate the value of the brand they’re building. Heck, most don’t even have a brand! So when Justin’s, the Boulder based nut butter company, received an irresistible offer from an Hormel that rang in at $286 million, we wondered, what do both sides gain from this seemingly unlikely match.
When it comes to the customer experience, you absolutely have to know how to ask the right questions, but few businesses leverage the assumptive sell in its purest form. In today’s episode we explore the big dividends of knowing your customer journey and then making suggestions based on what you can assume will be their next decision.
In today’s edition of The Morning Would Show, we explore businesses that consistently offer great service, and others who have taken their eye off the prize. How well is Starbucks doing? Watch today’s episode and learn more.
Ever sat in a doctors office and wondered, is their time more important than yours? In business we often times forget that anytime a customer has to wait, they are wondering if you’re not valuing them as much as you should. In today’s episode we explore how you can manage your customers expectations by honoring their time and communicating to them at the highest level.
If you’re looking for a great example of how a business manages customer satisfaction under the most challenging of service delivery circumstances, you need look no further than Airbnb. What they’ll do to retain you as a customer is nothing short of mastery. In today’s edition of The Morning Would Show we’ll explore the big dividends of making your customers exceedingly happy.
We were all taught to share when we were toddlers...now legislation is weighing in and dictating what we can and cannot ‘share’. What some industries perceive as a threat to their wallet share is making it’s way onto the floors of lawmakers. In today’s episode of The Morning Would we explore the big dividends of allowing new models into old economies.
Two companies, one ask. A head to head match up of how two companies trained their employees to ask the customer for a review shows one company completely dominated on the training and execution. This is a powerful example of an opportunity seized, and what it means to your profit line.
Employees make the mistake of tethering tenure with a company and automatic promotion. Just because you may have been there the longest doesn’t mean you’re the best candidate for the management position. In today’s episode we explore the big dividends of grooming your employees with the key skills for leadership.
Technology that originated in the logistics industry is now a way for merchandisers to position their products in front of you -- again and again. RFID (Radio Frequency Identification) is mobile marketing on steroids. Is it creepy or is it a convenience… or is it both? In today’s episode we explore mobile marketing and RFID.
Taking a cue from Chick Fil A, Walmart & McDonalds are revamping the way their employees connect and engage with their customers. What we can all learn from the highest ranking quick service restaurant in service on todays episode of The Morning Would Show.
Muhammad Ali was more than a boxing legend, he was a major league influencer in the area of leadership. Martin Luther King Jr. was so inspired by his ability to stand up for what he believed in that he inspired King to reach new heights with the delivery of his message of human rights.
Michael Jackson was right, one bad apple spoils the whole bunch. When that bad apple is your manager, your entire organization is at risk of falling apart unless you take swift action. Through a clear vision and strong leadership, you can create an environment of collaboration that makes your entire team feel like they’re part of something really special. Here’s how you turn it around.
In this episode we breakdown the customer journey from the irresistible introductory offer to the point of decision to become a member for our fitness studio client. What is the customer thinking, feeling and doing through the 10 day intro offer and how do we build massive value that seamlessly leads them to enrolling in a membership and becoming raving fans.
According to Inc Magazine, there are 5 things we've modeled from our mother as it relates to our success orientation. In today’s edition we explore the big dividend of what mom taught us.
We love a good, straightforward and understandable brand promise, so when Jessica Alba's company, The Honest Company, was slapped with a lawsuit saying their baby food products contained ingredients that weren’t up to snuff, it caused us to ask, 'Did they break their brand promise?’
In today's episode of The Morning Would Show, we explore the big dividends of storytelling as we lead others. Our guest William Black shares the secrets to being a great storyteller so that you get people tuning in, instead of tuning out.
In today’s episode of The Morning Would Show, Pamela shares her interview with Best Selling Author, Jeremey Donovan on how to tell your business story in a compelling way. They use Jeremy’s book, “How To Deliver A TED Talk” as the framework for telling a compelling story in your marketing.
A top-tier locally owned fitness studio is wondering how to increase the retention of their customers. In today’s episode we explore the present state of the business: Where customers are coming from, how much are they paying to become a member and how long they are staying. We reveal the gaps in the customer journey, the pricing model and their ROMI (Return On Marketing Investment).
Being in business on purpose, with purpose is an expression we've heard for many years, but an interview with Louis Efron sparked a conversation that left us asking, "How do you know when you're doing purposeful work?" And, "How do we hire people who will, by natural extension of their purpose, do good work for you?"
There is a lot of clutter in the interwebs on every subject. Positioning yourself as the expert, the go-to, the guru, is as simple as starting with the concept of ‘adding value’. In today’s episode of The Morning Would Show we explore the big dividends of identifying what your ideal customer deems valuable.
It's nearly impossible to read the label from inside the jar... which is why we often times seek advice from people outside our business. On todays episode of The Morning Would Show, we explore 3 tips for seeking advice from the right people.
When we first heard Domino’s CEO state back in 2014 that they were a technology company that happened to make pizzas, we cringed. Our initial reaction was that we don’t want tech to have anything to do with our pizza. What we now know is that Domino’s is putting into play best practices for how to create systems, efficiencies and better connectedness with their customers - and the results are astounding.
An irresistible offer is one that no your perfect customer can’t refuse. They don’t even have to think about it it’s so perfect for what they need. The value of getting someone in the door to test your products and services has long reaching arms towards gaining their trust, demonstrating your expertise and leading them to where they want more. We’ll show you how in today’s edition of The Morning Would Show.
Having a brand promise is one thing, delivering on it is another. In today’s episode of The Morning Would Show we explore how your employees become deliverers of the brand promise, and the little things they can do to create connections with your customers.
In an attempt to get absolutely everything you need to satisfy your impulse at their POS, Safeway has chosen 6' high merchandising walls over customer experience. What happens when cashiers can't see customers? Long lines and oblivious service.
In today’s episode of The Morning Would Show, we take a look back at a 2011 article in Forbes on the 5 companies they predicted would fail by 2015. Some survived, some tanked, some are still hanging on by the skin of their teeth. Let's learn from where these companies went off the rail, and more importantly how did some pull out of their death roll to regain market share.
There are so many ways that our customers find us today, and how they move around in our business is getting increasingly more complicated. From email, to social, to word of mouth, to glossy mailers and Internet marketing… it’s no wonder so many businesses are frozen with fear as to decisions in what to invest in.
Small business marketing comes down to being different than your competition, not better. In today's edition of The Morning Would Show we explore Mike Michalowicz' theory and how small businesses are doing an exceptional job at it.
According to Gallup, free enterprise is at risk as we continue a trend of more businesses closing then being started. We share our beliefs as to what it takes to flip this metric and what is required skill and knowledge in today's economy.
For some, they would prefer waterboarding, but for others it is way to get connected with others who can help connect them to leads, prospects and new business. In today’s episode we’ll share our no fail tips to work the room and offer value.
Want to explore making some innovative changes in your business? You may need to only go as far as your front line employees for the answers. One simple question will queue up the insights you need to see your business from a new angle.
There are unintended consequences for promoting your products or services using Groupon. In today’s episode we explore the goals of these types of marketing tactics and what you may attract to your business that you never considered.
Your frontline employees are a critical lynch pin to your customers happiness and loyalty, yet few understand how to do this. In today’s episode we explore the big dividends of customer recovery and winning back lost customers.
People are going to talk about businesses they love, so if your happy customers are talking, why not propel more talk with a robust referral program? It’s a win-win. In today’s episode of The Morning Would Show we explore the big dividends of referral programs that keep your existing customers coming back often and spreading the good word.
Your frontline employees are a critical lynch pin to your customers happiness and loyalty, yet few understand how to do this. In today’s episode we explore the big dividends of customer recovery and winning back lost customers.
It was a simple act of selfless compassion, delivered in a place of everyday commerce, captured by a cell phone camera. When you’re doing work that is in alignment with your values, your personal and professional life becomes seamless. That’s when you achieve self actualization.
We have an odd fascination with humanoid robots and wonder, how long until they replace customer facing employees? Can they create engagement? Do they have the right stuff to inspire loyalty?
Picking a favorite book is like picking a favorite child. Okay, admit it... you have a favorite child. Pamela shares 5 of her favorite go-to books that have helped her think on her feet. Happy reading!
Our recent trip to NC left our jaws dropped with the notion, "Wow, gentility does still exist!" They are as warm as Molten Lava Chocolate Cake and as smooth as the finest bourbon. We'll show you how to layer all that with a little online marketing strategy that will have your competitors asking, "What the...?"
Have you ever left a hotel property so fast you didn’t even want to talk to the front desk? In today’s edition of The Morning Would we explore the big dividends of taking extraordinary details of the little things that make customers love you, or hate you.
Independent pizza restaurants are dying off at a rate of 2,549 locations per year as technology advances and they stand still. In today’s episode of The Morning Would Show we explore the big dividends of how to better connect with your customers by leveraging tools that bring you closer to your customers.
It is estimated there is $1.2 BILLION in lost productivity during March Madness. Hey, filling out brackets takes time to research! But the IT department goes nuts watching bandwidth drop as employees are streaming games live.
What big companies wish they knew, and invest a lot of money to understand, is what’s going on in the mind of their customers. In today’s episode of The Morning Would Show we’ll share with the why, what and how’s to surveying your customers in the transaction.
We are big, BIG fans of automation, but some things in your business deserve your undivided attention. In today's episode we explore the big dividends of mastering the art of copywriting.
Ok Go is an alternative rock band out of LA who is genius at creating music videos unlike anything you've ever seen. But businesses should take a note from their playbook on Fan Centricity.
With technology, it's never been easier to blur the lines of integrity as you attempt to amplify your message. In today's episode we explore the big dividends of defining your personal integrity and how to avoid being douchey.
Employee Stock Option Plans (ESOP) is a pretty cool offer for the right employee. And their contribution ratchets up when they have a shared interest in the success of the business. In today's edition of The Morning Would Show we explore the big dividends of employees with ownership thinking.
A lesson in effective listening from a work mentor shifted into high gear when Pamela took her teachings to a BBQ where the guests told her things they had never told anyone before. Learn how to develop deeper loyalty with your customers and fast connections with your prospects.
Pamela went to her first AA meeting in support of a friends 3 year birthday. She was profoundly moved by the stories of those committed to personal change. In today's episode of The Morning Would Show we explore the big dividends of investing in change for your business.
There are 4 cornerstones to your business foundation. The story of your brand is one of them and where most companies really miss the mark. We'll shine a light on the dark spaces so that you can get your story straight.
As sure as there are death and taxes, if you have customers you'll have a customer complaint. In today's episode we explore the big dividends of customer recovery. What it is and how to do it. EVERY employee should be armed with this skill.
Pamela's back from her friends wedding in Mexico and shares a story about some wedding crashers who, in the end, added massive value to the party. In today's episode we explore the big dividends of adding value in everything you do for your customers.
No doubt, videos are a brilliant way to tell your brands story. They have awesome SEO value and they are easy to create. Learn what happened when The Container Store hosted a video contest and the pitfalls of over orchestrating the outcome. Also, how you can easily put this marketing move into your plan and increase your customer engagement.
If your business includes any of your family members, then you are acutely aware of the mulitlayered challenges. Letting go of your Mommy & Daddy issues and recognizing the value each generation brings is when you transcend family. How to tap in, listen to and grow into a family run business.
So much time is wasted with ineffeciency. And if time is money, so much money is wasted in the process of being disorganized. We'll share with you the tools we use to keep the team on task.
Most businesses have mastered the art of winging it. But imagine what your business could accomplish if you were actually intentional. We'll show you how to make the shift.
John Lee Dumas has built a business empire as one of the most successful, and profitable, business podcasters out there. With over 1 million unique downloads a month, he shares what's really going on behind the scenes of his business.
You change the oil in your cars engine to improve its performance, so if branding is the oil to your business’ engine, is yours fresh, clean and clear of the little things that create drag? We'll help you figure out if it's time for a tune up.
Can a bunch of bricks together create a stable wall? Nope. You need mortar to hold them together. (Construction 101). Your employees are the mortar of your business that hold all the pieces together. Today's episode explores the big dividends of tapping into the wellspring of insights your employees have.
The Japanese have mastered the art of gift giving with their understanding of packaging. It's as much about the gesture as the thing on the inside. Businesses like Red Box and Tiffany's rely on this to tell their branding story. So what's your story? Want to stand out in a sea of sameness? Take a look at your packaging with a critical eye and ask, does it pass the 'wow' test.
Everyone has an opinion. And everyone has an opinion about ratings & review websites. Are the reviews legit, who's writing them, who's reading them and why? We'll explain the gold in the bad review.
Could you imagine a friend coming to your door and not greeting them, not welcoming them in, not acknowledging you? You probably wouldn't be friends with them for long. In this episode of The Morning Would Show we explore the bad mojo of what happens when you do this to your customers.
Most customer facing employees are the lowest paid in your organization. When you invest in their training and development they reward your business by being exceptional brand ambassadors. We'll show you the gold in investing your time and resources to making sure they are well trained in soft skills.
An entrepreneurs dream is to have an idea so good that investors clamor all over you like a homeless guy on a slice of bologna. Learn the hard lessons of fast growth from The Meatball Shop in NYC, the critical mistakes as they grew from one shop to 6 in under four years, and what they would do differently.